When they write the book on the long term impacts of COVID, the increase in pet ownership will be one of the chapters. As people were home, unable to socialize and unsure how the virus would impact them long term, they adopted pets that served as supportive companions. In fact, U.S. households took in almost 9 million dogs and 5 million cats during the COVID-19 pandemic. And now, those supportive companions are members of the family, who receive the same quality healthcare as a child or partner. Unfortunately, the increase in the number of pets coincides with a growing shortage of veterinarians which can make obtaining pet care difficult. So what happens next? When a practice isn’t taking new clients or the pet needs immediate care, consumers often turn to emergency veterinary care instead.
We’re reliant on our digital tools. They help us communicate, collaborate and improve the customer experience. And although these digital tools boost our business, they don’t work for every application. Elevating your brand, differentiating your products, streamlining processes, complying with protocols and performing basic business functions can’t be accomplished through digital tools alone. In fact, physical materials, like a well designed custom label, drive additional value, allowing you to: